At FinancialMediaGuide, we note – the legendary Ferrari is officially entering a new era, unveiling the technology behind its first fully electric vehicle, the Elettrica. For a brand that has long embodied the roar of V12 engines, this marks a symbolic leap toward innovation without abandoning its heritage of speed, craftsmanship, and emotion.
At a private presentation in Maranello, Ferrari showcased the production-ready chassis of the Elettrica – featuring an integrated battery system and electric motor, though without the body or wheels. The final version is expected to debut in 2026, offering a top speed of 310 km/h and a range of over 530 kilometers. Notably, the car will feature a custom acoustic system that amplifies real powertrain vibrations, delivering a distinct “electric Ferrari sound” rather than mimicking an engine roar.
Ferrari CEO Benedetto Vigna emphasized that the new EV will complement – not replace – existing models. “Today is a historic day. We all have goosebumps. The electric car is an addition, not a transition,” he said. At FinancialMediaGuide, we interpret this as a signal of Ferrari’s measured strategy – adapting to new technologies while preserving the brand’s financial resilience and emotional DNA.
The luxury automotive market remains cautious toward electrification. According to Reuters, Ferrari postponed its second EV model until 2028 due to weak demand. Rivals Lamborghini and Porsche have faced similar delays, reflecting uncertainty about whether ultra-premium customers are ready to fully embrace silent performance.
In our view at Financial Media Guide, Ferrari’s revised roadmap appears pragmatic – the company has reduced its target share of fully electric vehicles by 2030 from 40% to 20%, choosing instead to balance innovation with profitability. Its focus on synthetic fuels and continued production of high-margin combustion engines underscores a strategy built on financial discipline and brand coherence.
We believe the Elettrica will serve as Ferrari’s defining test – a challenge to merge technology with timeless tradition. If the brand succeeds in blending electrification with its signature character, Maranello won’t merely adapt to the electric age – it will redefine what performance and prestige mean in the next decade of luxury mobility.
