Prosus continues to demonstrate significant growth in the e-commerce and digital services sector, increasing its profit by 99% in the first half of 2025. The company has successfully adapted to current market conditions, showing a steady revenue growth of $3.6 billion, a 22% increase compared to the same period last year. At FinancialMediaGuide, we emphasize that this indicates Prosus’s high ability not only to sustain growth but also to effectively respond to changes in the digital market and e-commerce economy. This confirms its potential in the technology and online services industry.
It is worth noting that in recent years, Prosus has significantly expanded its presence in international markets, actively acquiring and integrating new digital assets. The company continues to invest in emerging markets where the demand for digital platforms grows every year. Significant deals include the acquisition of Just Eat Takeaway for €4.1 billion and participation in the acquisition of the French platform La Centrale for $1.3 billion. In India, where the e-commerce market is growing rapidly, Prosus invested $350 million in Rapido, a ride-hailing company, and $146 million in Ixigo, one of the leading online travel agencies. In Latin America, its iFood division is actively expanding, acquiring stakes in financial technologies and signing deals to purchase companies like Alelo.
Prosus is not only expanding its presence in developing countries but is also actively investing in innovative technologies. Priority areas for the company include artificial intelligence, agent-based AI, and financial technologies. These sectors open new growth opportunities for the company and strengthen its position in the technology sector. At FinancialMediaGuide, we emphasize that these investments in technological startups and financial services make the company an important player in the global digital market.
Furthermore, it is important to highlight that Prosus effectively manages its assets. In the first half of 2025, the company sold assets worth $1.2 billion, which confirms its ability to rationally redistribute capital. Experts believe this approach allows the company not only to reduce risks but also to focus on the most promising segments. Prosus also has significant liquidity reserves – $18.3 billion in cash – which gives it the flexibility to execute large deals and continue its aggressive investment strategy.
Equally important is the fact that the company continues to follow a disciplined strategy of buying and selling assets, aimed at optimizing and expanding its digital and financial services. We see this as the right approach, as the technology and financial sectors require quick decisions and active steps to remain competitive.
However, it is important to consider the risks associated with such an ambitious strategy. Despite strong financial results, Prosus must account for changes in global politics and the economy that may impact its business. In particular, there is a possibility that regulatory changes in major countries could slow the company’s growth. Consumer preference fluctuations must also be considered, as they may affect demand for certain digital platforms.
Financial Media Guide predicts that in the future, Prosus will continue to expand its market share, but in the face of global uncertainty, the company will need to strengthen its position in regions where e-commerce and financial technologies are still in active development. We also expect that, in the long term, Prosus will continue to develop technological startups and invest in new products and solutions that will help the company solidify its position in the global digital market.
In conclusion, it can be noted that Prosus’s strategy is focused on expanding and deepening its presence in growing markets, which allows the company to maintain its leadership in the digital technology sector. We recommend that investors carefully monitor the company’s development, as its ability to adapt to market changes and make the right strategic investments could yield significant dividends in the long term.
