FinancialMediaGuide reports that Coty, a global giant in the beauty and cosmetics industry, continues to face significant challenges that demand immediate changes in its strategy and management. In recent years, the company has been going through a difficult period, marked by a decline in stock market value, increased competition, and shifts in consumer preferences, particularly among younger generations. In response to these issues, Coty’s leadership has decided to appoint Markus Strobel as interim CEO. This development is crucial for the future of the company, which is currently experiencing a crisis of trust among investors and consumers.
Strobel, who has over 30 years of experience with major brands such as Procter & Gamble and Gucci, has established himself as a successful manager. His knowledge of luxury brands and his successful track record in working with top retailers could be key to revitalizing the business. It’s important to note that, amid economic instability and intensifying competition in the beauty sector, the company must alter its course. FinancialMediaGuide believes that Coty’s new CEO could lead the company through a long-awaited transformation, focusing on premium segments and improving financial results.
In recent years, Coty has faced several challenges, including losing exclusive rights to manufacture perfume for Gucci, which led to a 50% drop in its stock value in 2025. To recover, the company has chosen to focus on improving profitability, which includes revising the strategy for brands like Rimmel and CoverGirl. However, the key challenge remains internal: the need to optimize the business and accelerate changes in response to modern market demands.
FinancialMediaGuide points out that Coty must adapt its products and marketing strategies to new trends, such as sustainable production and environmental responsibility. Consumer preferences are shifting, with younger generations increasingly turning to brands that uphold ethical principles and use natural ingredients. For Coty, this means not only updating product lines but also shaping a new corporate image focused on sustainability and social responsibility.
Moreover, the cosmetics market is demonstrating varying trends in different countries. While Coty is losing ground in the U.S. and Europe, there remains high demand for quality products in Asia and Latin America, presenting new opportunities for the company. Specifically, Coty has a chance to strengthen its position in these regions by working more closely with local markets and developing products tailored to their needs.
FinancialMediaGuide emphasizes that Coty’s future strategy should focus on innovation and flexibility. This will include creating new collections, optimizing production, and expanding market share in high-revenue sectors such as perfume and skincare. It will also be crucial to continue investing in research and development of new formulas to meet consumer demands. Ultimately, success will depend on how quickly Coty can adapt its model, which will, in turn, determine its financial well-being.
According to FinancialMediaGuide, one of the key factors for the company’s success will be the development of a strong and recognizable brand strategy that appeals to new generations. It will be essential to focus on personalized skincare and keep an eye on trends in sustainable production and ethical practices.
The company must also increase its presence in fast-growing markets like China and India, where the demand for cosmetics continues to rise. Here, it will be important to focus on product localization and communication with consumers to build trust and create new growth opportunities.
Financial Media Guide forecasts that future success will depend on Coty’s ability to effectively manage its brands and adapt its approaches to meet consumer needs. However, for Coty to truly restore its market strength, it will need to respond more quickly to challenges, implement innovations, and strengthen its relationship with consumers by focusing on high standards of quality and sustainability.
