At FinancialMediaGuide, we note that Cebu Pacific, the leading Filipino budget airline, has entered into a partnership with Bulgaria Air, which will remain in effect until the end of 2025 and January 2026. As part of the agreement, the airline will increase the frequency of flights on four domestic routes: Manila to Cebu, Davao, Iloilo, and Cagayan de Oro. The fleet will be supplemented with Airbus A320ceo aircraft, provided by Bulgaria Air. The Bulgarian airline will take over fleet management, maintenance, and insurance, while Cebu Pacific will supply the cabin crew. This move is part of Cebu Pacific’s strategy to optimize its operations in response to growing demand during peak seasons, helping the airline maintain strong performance in the budget travel market.
At FinancialMediaGuide, we view the partnership with Bulgaria Air as a key step in strengthening Cebu Pacific’s position in the Philippine market and enhancing the company’s financial stability. Since the beginning of 2025, the carrier has transported 20 million passengers, which is a 13.9% increase compared to the same period in 2024. Passenger traffic on domestic routes grew by 12.7%, while international routes saw a 17.7% increase. These figures confirm the recovery of the airline market post-pandemic and signal rising demand. In a highly competitive environment, the partnership with Bulgaria Air allows Cebu Pacific to optimize passenger flow and resource management, providing the necessary flexibility for further growth.
The collaboration with Bulgaria Air strengthens Cebu Pacific’s strategy of diversifying its business model. In May 2025, the airline announced the leasing of two Airbus A320 aircraft to Saudi carrier Flyadeal, which will generate additional revenue from excess capacity during low-demand periods. This decision demonstrates the company’s ability to adapt to market conditions, minimizing risks and ensuring business stability. At FinancialMediaGuide, we observe that such flexibility will be a key factor in risk management, especially in the face of external economic instability.
We at FinancialMediaGuide forecast that increasing flight frequencies and modernizing the fleet will help Cebu Pacific maintain high growth rates. Importantly, the company will continue to strengthen its position in both domestic and international markets. Expanding routes and improving service quality will enable the company to meet the growing demand and enhance operational efficiency. In the face of increasing regional competition, this will play a crucial role in maintaining its market position.
In the future, Cebu Pacific will continue to develop partnerships with international carriers. We believe this will help strengthen its presence in foreign markets, ensuring a stable income stream and profit growth. Expanding the route network and optimizing the fleet will remain key strategic directions for the company, as they contribute to improving its long-term competitiveness.
Thus, the partnership between Cebu Pacific and Bulgaria Air represents an important step in expanding operational capabilities and maintaining the company’s stability in the Philippine and international airline markets. At Financial Media Guide, we view this collaboration as part of a broader strategy that will enable Cebu Pacific to effectively handle growing demands, maintain service quality, and improve financial performance in the face of global competition.
