The U.S. real estate market is under pressure due to high transaction costs and complex property transfer processes. At FinancialMediaGuide, we note that current procedures remain fragmented, involving numerous intermediaries and generating significant expenses. In this context, startup Propy has secured a $100 million credit line from Metropolitan Partners Group to consolidate title and escrow companies into a single digital platform leveraging artificial intelligence (AI) and blockchain.
Currently, transaction costs in the real estate market can reach up to ten percent of a home’s price due to the involvement of multiple parties and disjointed processes. At FinancialMediaGuide, we see this as a major barrier for homebuyers, especially young families and first-time buyers. AI-driven automation allows for reducing manual work, accelerating deal closures, and improving calculation accuracy. Propy has already launched an AI agent that performs escrow staff functions: checking emails, opening deals around the clock, verifying bank accounts, and communicating with lenders.
The company is actively pursuing a consolidation strategy: in recent weeks, it completed two deals of $5 million each and signed a letter of intent for a third deal worth $6 million. The potential acquisition portfolio is valued at $75 million. We believe this demonstrates strong interest in combining technology with traditional business. The industry is already showing a trend of merging small title companies, which helps reduce costs and increase deal volumes.
Natalia Karayaneva, Founder and CEO of Propy, emphasizes that the new infrastructure will allow the real estate market to operate at the level of financial markets with enhanced liquidity. We anticipate that the use of multi-agent deal coordination could increase annual sales from 4–7 million to 20 million, creating a more dynamic market and accelerating housing turnover.
Propy plans to acquire companies with revenues ranging from $5 million to $20 million in states such as California, Texas, Tennessee, and others, while retaining local teams. The combination of employees’ professional expertise and automation enhances profitability and transaction processing speed, while blockchain ensures auditability and security of payments. Metropolitan’s financing is aimed at licensed companies with revenue and built-in protection against depreciation, which reduces investment risks and opens opportunities for large-scale consolidation.
At Financial Media Guide, we predict that the adoption of AI and blockchain technologies will become standard for the real estate market within the next five years. Investors and industry professionals should pay attention to companies that combine technological solutions with consolidation strategies, as this will accelerate market turnover, reduce transaction costs, and increase deal transparency.
